Gramsci argued, "every relationship of 'hegemony' is necessarily an educational relationship," (Gramsci, 1971: 350).
In other words, hegemony involves the learning (socialization) of individuals through the use of institutions. Through this socialization, a consensus is obtained and maintained where the beliefs of the existing dominant structure and groups (in this case, capitalists) are in control. It is worrying in a world faced with the threat of capitalist globalization, that educationalists believe "The counterargument is that capitalism, rampant or not, is not an ideology. It's a natural state that just is." One might think that is part of the message of ideological PR police saying, "Move along: nothing to see here!"
JE comments: I didn't say I endorsed this counterargument. Tor Guimaraes (next) has also questioned my response.