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Post WAIS Welcomes Angela Keifer
Created by John Eipper on 05/14/19 9:20 AM

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WAIS Welcomes Angela Keifer (John Eipper, USA, 05/14/19 9:20 am)

I am pleased to introduce the newest citizen of WAISworld, Angela Keifer. Angela was nominated by our colleague Brian Blodgett, who knows her from their work together in US Army intelligence.

Angela brings a wealth of experience to WAIS discussions. First and foremost, I'd love to know more about her consultancy work--how do you inspire complex organizations to change their behavior? I'm also very happy to have a WAISer with first-hand knowledge of the UAE. And rugby? Cool, if a little too rough for me. I'm more partial to horseshoes. Finally, here's a "shout-out" to Besançon, one of my absolute favorite cities in Europe (I've been twice). The 17th-century, Vauban-designed Citadel is the most fascinating construction in France that no one has ever heard of.

Here's Angela's bio.

Angela Keifer is the Founder and CEO of Changeative, a social marketing and behavioral change consultancy that helps foundations, governments and businesses positively change their worlds by solving complex problems with them. Her past positions include consulting globally for female-owned businesses in Dubai, running multi-million-dollar international technology programs for Fidelity Investments and a 10-year stint running digital marketing programs for HP and Compaq. Prior to that, she was an intelligence analyst in the United States Army.

When not in the office, she can be found traipsing around the world with her family, sitting in the corner of a busy cafe, gathering precious social data on unsuspecting fellow coffee drinkers, reading the latest neuromarketing or behavioral economics book or on the side of a rugby pitch (where she sounds altogether very different from any of the other circumstances listed above). Truth be told, Angela has always loved to learn, travel, read and occasionally drinks far too much coffee. She has lived, worked and studied overseas for 9 years (8 years in Dubai, United Arab Emirates and 1 year in Besançon, France). Angela is fluent in French and Spanish and speaks basic Arabic and German.

JE: Welcome, Angela!


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