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Post Greetings from a WAIS "Newbie"
Created by John Eipper on 05/30/19 12:57 AM

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Greetings from a WAIS "Newbie" (Angela Keifer, USA, 05/30/19 12:57 am)

Greetings to WAISers. When John E introduced me to the group, he asked some questions:

"First and foremost, I'd love to know more about [Angela's] consultancy work--how do you inspire complex organizations to change their behavior? I'm also very happy to have a WAISer with first-hand knowledge of the UAE. And rugby? Cool, if a little too rough for me...Finally, here's a 'shout-out' to Besançon, one of my absolute favorite cities in Europe (I've been twice). The 17th-century, Vauban-designed Citadel is the most fascinating construction in France that no one has ever heard of."

John asks the million-dollar question. Because most behavior is subconscious, the change process looks at everything from the cultural aspects (social norms) to the psychographics of the target audience. We break it down as simple as possible and define the steps forward using marketing, algorithms and analytics, and social and behavioral sciences. It is a challenge but an enjoyable, creative one.

Regarding the UAE, I was in that country long enough for the Customs and Immigration lady to look sad when she read the visa cancellation notice and informed me that I would always be welcome back should I want to live in Dubai again. I took it as a good sign and graciously thanked her. The experience was very different from anything I have ever had, but it was very valuable and exciting. I will be happy to share my thoughts and/or answer any questions which pop up by members.

Yes, avidly watching rugby has become a hobby of mine as my two boys have grown up with it and are quite keen on the sport. Alas, my hobby only extends to the sidelines, and I cannot even pretend to understand all of the rules! I am with John here; I bowed out gracefully when the women's team asked me to play, a wee bit too precious.

Finally, isn't Besançon just a beautiful city? I agree it is underrated. To everyone's defense, there are so many beautiful sites to see throughout France that it would take years to make one's way through everything. The amount of history is simply astonishing. I am a self-proclaimed Francophile! Any other Francophiles?

JE comments: Francophilia is a requirement for WAIShood, Angela! Although I'd broaden the concept to include "world-o-philia." International travel and experiencing cultures first-hand are our lifeblood.

Angela, you'll be WAISdom's go-to person for questions on the UAE--one of the most cosmopolitan and least understood places on earth.  Is there any nation of greater contrasts?

Speaking of exploring cultures, I should get off the computer and go out to see Warsaw. In an hour we'll hit the road for my mother-in-law's house in the wilds of Chruslanki Jozefowskie.  Q:  How do you say "Boondocks" in Polish?  A:  Chruslanki Jozefowskie.


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